Corporate & Commercial Projects

The Kam Lee Center provides holistic wellness and fitness through Acupuncture, Kung Fu and Tai Chi.

The client wanted me to tell their story of success, so they could reach a wider audience and attract new customers. They wanted to persuade skeptical minds on the genuine efficacy of Eastern medicine and martial arts in healing sickness and promoting healthy living.

Project Approach

A. Create testimonial videos where the client's own students and patients share their personal life-changing experiences about how Acupuncture has healed their debilitating illnesses, how Kung Fu has brought on sustainable weight loss and instilled self-confidence, and how Tai Chi has led to a truly invigorating quality of life.

B.  Create four types of videos to optimize the client's marketing opportunities via website, social media, physical distribution, and public presentation: