Corporate & Commercial Projects

The Taiwan Oolong Study Tour (TOST), organized by JT & Tea in affiliation with major tea associations in Taiwan, welcomes tea professionals from around the world and takes them on an educational tour through all the major tea regions in Taiwan.

TOST gives participants a broad and hands-on exploration of the entire tea-making process, from cultivation to production to the point of sale. Participants visit tea fields, plantations, factories, research & development centers, tea shops, and tea bars. The program focuses on both the science and techniques of tea as well as the artistry and culture of tea.

The client wanted me to cover all these aspects of the tour and capture the fullness of the experience. They could then use the videos to market their annual program and show interested parties what they could expect to see and learn. In addition, the client could demonstrate the efficacy of the program to their in-country partners and affiliates in Taiwan.

Project Approach

A.  Capture footage of the entire tea tour and produce a cinematic highlight film, telling the story of the trip through captivating visuals set to music.

B.  Film interviews with select tea growers, manufacturers, and tea merchants.

C.  Film video testimonials from all the participants for promotional purposes.

D.  Film the Tour Leader's keynote address to the "graduating participants," which will give future interested parties insights into the program.

E.  Film a street food night market in Taiwan, so participants have a sense of what they can enjoy during evening "off-hours."