Corporate & Commercial Projects

Skills & Services Performed

Producing
Biographical Research
Community Networking
Extensive Interviewing
Scripting of TV Spots
Cinematography
Video Editing
Sound Editing
Chinese, Korean, and Vietnamese subtitling

Case Study: "Our Role Models" by McDonalds & Toyota

"Our Role Models" honors outstanding Asians and Asian Americans, who have made an important difference in their community and beyond. For over 3 years, these 30-second spots aired nightly in primetime on LA18 KSCI-TV.

McDonalds and Toyota sought to raise their profile within the rapidly-growing Asian demographic of Southern California through a positive ethnic media campaign. Working with LA18, the largest Asian language station in the region, they wanted me to produce an on-going series of inspirational TV spots for broadcast.

The target audience embraced "Our Role Models," which became a very popular and successful television vignette series. This enabled McDonalds and Toyota to reach out to the Asian community in an affirming way and to build a positive brand identity within that ethnic market.

Project Approach

A. Through biographical research and community networking, identify outstanding individuals to feature as role models.

B. Conduct extensive interviews with subjects to learn their life story and accomplishments.

C. Based on my research and interviews, write a script, film, and edit a 30-second spot that captures the essence of the Role Model's character and contribution to the community.

D. Shoot B-roll and obtain footage to illustrate the Role Model's story.

E. Working with translators, add subtitles in Chinese, Korean, and Vietnamese to tailor broadcasts to specific ethnic language audiences.

Ahn Trio
Classical Musicians

Alan Woo
Director of Planning, Community Action Partnership of Orange County

Angela Killoren
Network of Korean American Leaders (NetKAL)

Anh Doan
Poet

Anne Kim
Editor-in-Chief, Audrey Magazine

Anne Shih
Vice Chair, Board of Governors, The Bowers Museum

Bichlien Nguyen
Breast Oncologist, BreastLink Medical Center

BongHwan Kim
General Manager, Department of Neighborhood Empowerment

C.Y. Lee
New York Times Bestselling Author, Flower Drum Song

Carl Choi
Entertainment Promoter, Founder & CEO, Plan C Group

Catherine Park
CFO & COO, Giant Robot

Chang Lee
Chairman, Korean American Federation of Los Angeles

Charles Carter Lee
Judge, Los Angeles Superior Court; Chef de Mission, 2008 Olympic Games

Charles Song
Legal Services Director, Coalition to Abolish Slavery & Trafficking (CAST)

Charlie Nguyen
Director, The Rebel

Cher Calvin
News Anchor, KTLA

Christopher Duong Bui
Specialist, Gastroenterology and Hepatology

Christopher Tang
UCLA Medical Student, Kaiser Permanente Scholarship Recipient

Chun-Yen Chen
Executive Director, Asian Pacific Women's Center

Clara Chiu
Director of Development and Outreach, Organization of Chinese Americans

Clayton Chau
Psychiatrist, Orange County Health Care Agency

Colleen Seto
Development Manager, Chinatown Service Center (CSC)

Cooke Sunoo
Director, Asian Pacific Islander Small Business Program

Corky Lee
Photojournalist

Courtney Lee
2009 Rose Queen, Tournament of Roses

Dan Kim
CEO, Red Mango

Dang Family
Restauranteurs: Brodard Chateau, Bamboo Bistro, and Brodard Nem Nuong

Dat Phan
Stand-Up Comedian; Original Winner of NBC's Last Comic Standing

David Henry Hwang
Tony Award-winning Playwright

Debra Suh
Executive Director, Center for the Pacific Asian Family (CPAF)

Diana Shui-lu Wong
Artist

Dominic Ng
Chairman, President & CEO, East West Bank

Don Luong
Program Director, Project MotiVATe

Dustin Nguyen
Leading Asian American Actor

Ed Wong
Chairman and Co-Founder, Asian American Sports Club

Emile Mack
Deputy Chief, Los Angeles Fire Department

Erin Pak
CEO, Korean Health Education Information & Research (KHEIR)

Esther Im, Evangelist

Hyepin Im, President & CEO, Korean Churches for Community Development (KCCD)

Eun Sook Lee
Executive Director, National Korean American Service & Education Consortium

Grace Yoo
Executive Director, Korean American Coalition

Ham Tran
Writer and Director

Hazel Young
AIDS Activist

Helen Kim
President, National Asian Pacific American Bar Association

Helie Lee
National Bestselling Author

Hiep Nguyen
Artist, "Circle Painting" Creator

Hong Khanh Nguyen
Conductor, Vietnamese-American Philharmonic Orchestra

Huynh Duong
Professor, UCLA, Research Scientist, Cedars-Sinai

Jack Toan
Martial Arts Instructor /Contributions Manager, Wells Fargo Foundation

James Lew
Martial Artist, Stuntman, Stunt Coordinator, Fight Choreographer, Film Director

Jane Yin
Public Relations Specialist, JSY Public Relations

Janet Nguyen
Councilwoman, City of Garden Grove

Janet Yang
Movie Producer, The Joy Luck Club, Dark Matter

Jason Scott Park
President, Asian Professional Exchange (APEX)

Jason Tran
Research Analyst, Asian Pacific AIDS Intervention Team

Jeannie Trinh Luong
Chairperson, Community Services Commission, City of Irvine

Jerry Wang
Executive Vice President, Charles Dunn & Co.

Jim Liaw
President & Co-Founder, Formula Drift

Jimmy Lee
Vice President, IW Group, Inc.

Jin Au-yeung
Hip Hop Artist

Joann Lee
Directing Attorney, Asian Pacific Islander Unit, Legal Aid Foundation of L.A.

John Chiang
California State Controller (Highest-ranking Asian American politician in CA)

John Song
Pastor, New Wine / Dean, Korean Language Program, Korean Cultural Center

John Suh
CEO, LegalZoom.com

John Tran
Mayor, City of Rosemead

Johng Ho Song
Executive Director, Koreatown Youth and Community Center (KYCC)

Joo Duk Lam
Self-taught Classical Chinese Poet

Joseph Tran
Magician

Judy Man-Ling Lam
Partner, Alschuler Grossman Stein and Kahan LLP

Julian Do
Co-director, New America Media

Jung Im Lee
Director, Jung Im Lee Korean Dance Academy

Justin Lin
Director: Better Luck Tomorrow, TFTF: Tokyo Drift, and Finishing the Game

K. Luan Tran
Business Trial Lawyer, Lee & Tran

Karen Chau
Creator, Ni Hao, Kai-lan!

Ken Nguyen
Founder & Chairman, Little Saigon Foundation

Kevin Youk
Tenor

Khai & Thanh My Pham
Founders, Reaching Out Foundation

Kim-Yen Huynh
Commissioner, Asian and Pacific Islander American Affairs Commission

Linda Liau
Neurosurgeon (Awake Brain Surgery), UCLA Medical Center

Linda Trinh Vo
Professor and Chair, Asian American Studies, University of California at Irvine

Long Nguyen
Artist and Actor

Marc Yu
Concert Pianist (Child Prodigy)

Mary Anne Foo
Executive Director, Orange County Asian & Pacific Islander Community Alliance

Michael Kwan
Los Angeles County Sheriff's Department, Walnut/Diamond Bar Station

Michelle Park Steel
Board Member, California State Board of Equalization

Miki Lim
Head Librarian, Pio Pico Koreatown Public Library

Monica Macer
Television Writer, Knight Rider, Lost, Prison Break

Nancy Kwan
Actress, The World of Suzie Wong, Flower Drum Song

Nho Trong Nguyen
Superior Court Judge, Superior Court of Orange County

Nhung Truong
District Representative, Office of Congressman Adam Schiff

Nic Cha Kim
Founder, Gallery Row

Nick Ut
Pulitzer Prize-winning Photographer, Associated Press

Paul Kim (PK)
Comedian / Host, Asian Nights, The Laugh Factory

Peter Nguyen
Chair, Southeast Asian Archive

Phil Yu
Creator & Editor, AngryAsianMan.com

Quang Than
Mountaineer

Sally Huang-Nissen
Diversity Consultant & Leadership Coach

Sam Chen
Animation Filmmaker

Sammy Lee
U.S. Olympic Gold Medalist (First Asian American)

Stephane Gauger
Director and Writer, Owl and the Sparrow

Suellen Cheng
Curator, Chinese American Museum

Sukhee Kang
Mayor, City of Irvine

Susan Ahn Cuddy
First Asian American woman to join the U.S. Navy

Suzie Dong-Matsuda
Psychotherapist & Mental Health Professional

Tam & Linh Nguyen
Brother-Sister Owners, Advance Beauty College

Ted & Anh Nguyen
Husband-Wife Team, Asians for Miracle Marrow Matches (A3M)

Ted Lieu
California Assemblyman & Chair, Asian Pacific Islander Legislative Caucus

Teddy Zee
Producer, Pursuit of Happyness, Hitch, Saving Face, Asian Excellence Awards

Thomas Shu
Tea Specialist / Vice-President, ABC Teahouse

Tim Dang
Artistic Director, East West Players

Toby Dawson
Olympic Bronze Medalist, Freestyle Skiing

Tram Le
Asian Pacific Islander Arts Coordinator, The Ford Amphitheater

Tsuann Kuo
Specialist in Senior Services

Tyrus Wong
Lead Inspirational Artist, Walt Disney's Bambi (1942), Kitemaker

Victor Law
Pharmacist and Political Activist

Viet Le
Board Member & Artist, Vietnamese American Arts & Letters Association

Vu Pham
Director, Vietnamese American Heritage Project

Yong Soo Lee
Comfort Woman Victim in World War II

Young Oak Kim
Colonel, U.S. Armed Forces & Founder, Go For Broke Nat'l Education Center

Ysa Le
Co-Founder & Co-Director, Vietnamese International Film Festival (ViFF)

Yul Kwon
First Asian American Winner, CBS reality show "Survivor"